Innovate
Fresh ideas and range development that balance visual impact, functionality, quality and affordability.
Learn moreInnovate . Create . Motivate . Allocate
Our services flow
Product design, sourcing, warehousing, brand building and distribution, from a first idea to stock on the shelf. A beginning-to-end service for retailers and buying teams.
Design
Create
Factory selection and product sampling through our sourcing network in China, Taiwan and Pakistan.
Learn moreMotivate
Brand building, marketing and sponsorship that connect products with the South African market.
Learn moreAllocate
Direct imports, indents and distribution from the factory or local warehouse, as orders require.
Learn moreSourcing
The right factory. The right product.
Long-term relationships with agents in Taiwan and China, a production facility in Pakistan and direct links with mainland factories. Competitive prices without compromising on quality.
Global sourcing
Long-standing agent relationships in Taiwan and China give us access to both markets. Our network also includes a production facility in Pakistan and direct relationships with factories in mainland China.
We match products to manufacturers with the right experience, balancing quality and competitive pricing. Direct imports and indents give buying teams a more direct supply route.
Discuss your sourcing briefDevelopment
From a fresh idea to a finished range.
An excellent understanding of South Africa’s sports and urban markets, backed by our own design department. Fresh, edgy products built around visual impact, functionality, quality and affordability.
Range development
Our understanding of South Africa’s sports and urban markets informs a design approach built around visual impact, functionality, quality and affordability.
We work with buying departments to develop new products and own-brand ranges, taking an initial concept through factory selection and sampling to market presentation.
Talk about your next rangeProduct development & sourcing
A diverse product offering
From everyday bags and travel luggage to outdoor essentials and sport and fitness accessories. A fluid, diverse product offering developed with buying teams for their own brands.
Bags & travel
Our strongest product line spans own-brand travel luggage, urban backpacks, messenger bags and duffels.
Outdoor & camping
Sleeping bags, collapsible chairs, picnic baskets and bags, foldable coolers and thermoelectric cooler/heaters.
Sport & fitness
Yoga mats, exercise balls, pumps, whistles, inflating needles, gum guards, shin guards and inner soles.
Products
Product portfolio
A selection of products from our portfolio, from pumps and backpacks to sleeping bags and fitness mats. Contact us for current availability or to source something new.
Skate portfolio
Rooted in skate culture
International and local skate brands, distributed across South Africa and Africa. Importing and country-wide distribution, backed by marketing and sponsorship campaigns with character and continuity.
Explore our skate portfolio. Click a brand to enquire about current ranges and availability.
Skate
Skate gallery
Riders, ranges and campaigns from the skate portfolio, with decks, wheels and hardware from the brands we distribute. Open the gallery to browse the images.
Surf / Skate / Street
Discover Globe
Footwear and apparel inspired by a passion for surf and skate, appealing to the city nomad with comfort, quality and style. Distributed within South Africa and Africa.
Made for movement
Sporting Elements’ Globe portfolio brings an international surf and skate influence to South Africa and Africa. Explore imagery from the range and get in touch about wholesale enquiries.
Enquire about GlobeGlobe
Globe gallery
Imagery from the Globe range and campaigns, from footwear and apparel to skate and surf shots. Open the gallery to browse the images.
Our story
Sport is where it starts
From an agency business to a partner in range development, sourcing, direct imports, indents and distribution. Built on relationships with buying teams across South Africa and Africa.
Clayton Prins
FounderAn avid sportsman all his life, with a keen interest in surfing, mountain biking, trail running and skateboarding. Clayton brings a practical understanding of sport to the business.
Linda Prins
Design & marketingLinda joined the company in a design and marketing capacity. Together, their experience and skills present a formidable team.
Sporting Elements began as an agency business and has since transitioned to a core focus on range development, sourcing, direct imports, indents and distribution across South Africa and Africa.
Together, Clayton and Linda’s strengths lie in building relationships within a group of companies and assisting their buying departments with sourcing and developing new products and ranges, usually for their own branded products.
The shift of the South African retail market, from independent sports stores to sports and outdoor retail chains, has led us to focus on the most direct supply route, incorporating indents and direct imports.
Our skateboard division holds a number of international and local brands and involves the import and country-wide distribution of these products, as well as creating strong marketing and sponsorship campaigns with character and continuity.
Enquiries
How can we help?
Whether you are a retailer looking for stock or a buying team developing a range, tell us what you need and we will point you to the right people.
Find your next collection
Tell us which products or brands interest you and we’ll help with range information, pricing and availability.
Request range informationWhere to buy
Looking for a product near you? Contact our Cape Town team with your location and the brand or product you’re after.
Find a stockistLet’s talk
Your next range starts here
Contact us about products, sourcing, development or wholesale distribution. Email, call, or send a message with the form and we will get back to you.
Contact details
Diep River, Cape Town, 7800
Postal address: PO Box 736, Plumstead, 7801